Home > Books, Movies & Music > New Arrivals > New Arrivals - Business and management

New Arrivals - Business and management

About two-thirds of Americans hate their jobs and feel like they're not making a difference in the world. They're frustrated by unrealized dreams that seem hopelessly out of reach. This book outlines practical steps to identify, finance, and execute dream projects, and sustain them for years to come.

Using many of the same case studies and thought experiments designed in his executive MBA classes, Bazerman challenges listeners to explore their cognitive blind spots, identify any salient details they are programmed to miss, and then take steps to ensure it won't happen again.

Draws on proprietary research and interviews with leading business experts to counsel young professionals on how to land a desirable job and promote oneself by forging strategic perceptions, outlining step-by-step methods for creating unique personal brands that reflect the qualities that managers value.