New Arrivals - Business and management
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
Two leading Boston Consulting Group experts outline a new model of practical creativity that challenges business professionals to evaluate customers, goals and companies in engaging and alternative ways, explaining how to develop strategies for effective and adaptive business environments.
"In Scaling Up Excellence, bestselling author Bob Sutton and Stanford colleague Huggy Rao tackle the topic that obsesses businesses large and small, from start-ups to Fortune 500 companies--how to scale up their businesses and spread excellence throughout the organizational culture"-- Provided by publisher.
"If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking book, you have to learn how to harness the power of failure. McArdle has been one of our most popular business bloggers for more than a decade, covering the rise and fall of some the world's top companies and challenging us to think differently about how we live, learn, and work. Drawing on cutting-edge research in science, psychology, economics, and business, and taking insights from turnaround experts, emergency room doctors, venture capitalists, child psychologists, bankruptcy judges, and mountaineers, McArdle argues that America is unique in its willingness to let people and companies fail, but also in its determination to let them pick up after the fall. Failure is how people and businesses learn. So how do you reinvent yourself when you are down? Dynamic and punchy, McArdle teaches us how to recognize mistakes early to channel setbacks into future success"-- Provided by publisher.
A polar explorer and mountaineer uses her experiences to develop a set of modern leadership principles that will inspire business "climbers" to reach their peaks.
"Broadcast journalist Jane Pauley helps people over fifty successfully navigate the "reinvention" phase of their lives and build a positive, powerful future"-- from publisher's description.
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.